Denim - Billie dis (Sky)

Close your eyes. Think “jeans”.

Reopen them.

They were 501®, right? They're the blueprint for literally every pair of jeans in existence - etched into the collective cortex of the world since Levi Strauss (the man himself!) invented them in 1873. To this day, they've never gone out of style. And they never will.

The original blue jean since 1873
A blank canvas for self-expression
Iconic straight cut and signature button fly